This would be the latest in a long line of indignities Chicago's historic icons have suffered in the last decade or so. But this is bigger than even Marshall Field's becoming Macy's because while the Marshall Field chain was cherished in the Midwest, it did not have the global recognition of the Sears Tower.
It turns out this isn't the first time the owners of the supertower have tried to change the name. Crain's Chicago Business notes that the name was offered to both CDW (Computer Discount Warehouse) and the United States Olympic Committee.
The other building in Chicago that Willis is considering is the Citigroup Center , which obviously already has a big name on it that isn't going to change soon.
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