Yesterday we told you about the article in the Wall Street Journal that stated if The Willis Group decided to consolidate its regional offices in the Sears Tower instead of the Citigroup Center that the building would be renamed Willis Tower. Well, it actually happened.
The Willis Group is moving 500 employees from a several other buildings into the Sears Tower and it got the naming rights in the process.
Willis is paying $14.50/square foot for 140,000 square feet of office space in the Sears Willis Tower. The owners of the building threw in the name for free.
It remains to be seen wether there will be an outcry over the name change, but considering all the corporate identities and other bits of Chicago history that have been lost over the last decade, there's little chance this won't go through.
Watch out, Wrigley Field .