Thursday, January 28, 2010

Status Update: Loyola Television Studio

The Fall, 2009 timeframe came and went, but Loyola University's streetfront studio inside The Clare at Water Tower (55 East Pearson) looks like it's finally ready to go.

We first told you about the $400,000 project back in November as part of an article about Chicago's Seven Storefront Studios.

The Loyola setup seems like a nice little studio.  The cameras are a bit small, so I don't think they're professional grade.  More like "prosumer."  And the orange-and-gray color scheme reminds me of the studios of KHOU television in Houston where I worked back in the 1990's.  And the monitor wall is, of course, just for show for visitors and people walking by.  They're too far away to be used as preview or program monitors for the people on the set.

There also appears to be a little area off to the side to do radio interviews and chat shows.  It would be nice if Loyola would start its own radio station.  So many of the city's college radio stations are so low power that they're worthless where I live.  In fact, the only one I can receive reliably is WDCB out of Glen Ellyn.

If there are any forward-thinking people at Loyola reading this, here's a tip for you -- Start your college station on an HD subchannel of full-power FM station.  That way you get full market coverage without the expense and responsibilities of launching a full radio station, and the host station can write off the expense of carrying your signal as a charitable donation.  Just a thought.

Update: January 29, 2010:

Just got a Twitter message from one of our readers letting me know that Loyola already has a radio station.  WLUW is on 88.7, and comes in pretty good here on top of the John Hancock Center.  Here's a helpful diagram to see if you can get WLUW where you are:

Still, it would be nice to hear Loyola student radio on a full-power station.  Something like this:

Even though WLUW is only 100 watts, it still has a much better signal than the scatter-and-splatter 200-watt directional mess that was my college radio station:

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