Thursday, May 14, 2009

Intel Pops Up at Dead CompUSA

It used to be possible to walk into 101 East Chicago Avenue and buy an Intel processor.  Of course, that hasn't been the case for at least a year since the CompUSA store at that location closed  its doors.  But Intel is back -- using the space as a combination billboard and PR stunt.

The billboard beckons passers by to text their thoughts on the future to INTEL on their cell phones and what they write might just appear on the big TV on the ground level.  Or not.  With similar displays up at other locations around the country, you might want to wait until the dead of night to try your hand at publicizing your thoughts to what is likely the world's smallest broadcast audience.

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